Giant iPhone, wowPod and iPaw wow the crowds at London’s Science Museum

A giant distorted iPhone is one of the stars of a new exhibition at the Science Museum in London.  

The exhibition, entitled Electroboutique pop-up, showcases the work of Alexei Shulgin and Aristarkh Chernyshev – two internationally renowned artists who use technology as an art form.

Encouraging interaction through what Shulgin and Chernyshev call ‘Creative Consumption’, Electroboutique pop-up presents visitors with witty, playful and critical perspectives on art production, climate change, activism, consumerism, mass production and media technologies.  

Highlights include the supersize ‘wowPod’ – a giant iPod shaped media sculpture which allows people to choose music video tracks and the ‘iPaw’, a life-sized sculpture of a dog stroking an iPad, that greets visitors as soon as they enter the exhibition.

Gaining extra kudos, Electroboutique’s artworks are being seen alongside technological milestones such as the first Apple computer, early telephones, TVs and other gadgets, which provides an incredible context to the work.

Alexei Shulgin said: “It’s a great pleasure for us to open our exhibition at the Science Museum because the context emphasises the unity of art, design, science, technology and capitalism. By exhibiting here, we can be sure that we can deliver our messages, which are both serious and entertaining, to the greatest number of people. This is very important for us as we make art for people, art that cares about people”

Electroboutique pop-up is free to attend and runs from 23 November 2011 until 14 February 2012.