Simpson's shoes still sell

Despite a recent lack of headlines on the woman herself, it seems that the Jessica Simpson brand is continuing to generate increasing sales.

A statement released by JessicaSimpsonOnline.com today (April 3rd) has claimed that her own-brand shoes and other merchandise are flying off retailers' shelves, with an increasing number of stores looking to her website to satisfy demand.

The brand and its corresponding merchandise was launched in 2006 and has recently discovered that sales have grown over the past two years, even though internet searches for Jessica Simpson herself have diminished.

Owner and founder of JessicaSimpsonOnline Brigitte Helbold said that the findings give the Simpson brand credibility in its own right.

"Too often in the world these days, a Hollywood personality launches a product that sees instant attention but flails under the pressure to keep consumers hooked. Not so with her shoes. The very fact that her own popularity has declined while her shoes' popularity has risen proves that consumers are drawn to an exceptional product rather than the name," she said.

Simpson starred in hit TV show Newlyweds: Nick and Jessica in 2003 with her then husband Nick Lachey. The pair split in 2006 after months of speculation regarding a rift.