SATC effect boosts appeal of Choo shoes

Jimmy Choo shoes are once again benefiting from escalating sales thanks to Sex and The City, it has been reported.

According to the Baltimore Sun, celebrities and the public alike are once again clamouring to get their hands on a pair of the coveted designer shoes, made famous by the show's main character, Carrie Bradshaw.

Jody Kesner, who works at Joanna Gray shoes in Cross Keys, Baltimore, said that the range's reputation goes ahead of it.

"Everybody has to have Jimmy Choos now. People refer to them as Choos instead of shoes," she said.

Meanwhile, devoted fan Karen Ciurca-Weiner said that their appeal is in their wearability as well as their style, so it is no surprise they have become a phenomenon.

"They're a comfortable shoe for a heel and with a lot of style - that's something that's very hard to find. You can get a variety of shoes that will last you a lifetime and never go out of style. They're elegant, feminine and classic," she enthused.

Stars including Victoria Beckham, Jennifer Lopez and Knocked Up's Katherine Heigl have all been snapped wearing Mr Choo's shoes recently.

The current collection includes snakeskin gladiator sandals, patent leather pumps and stylish black mini-boots.