Can Peacocks rise from the flames?

Vultures circle an animal that is wounded or close to death, and in a similar fashion, high street  predators have been eyeing up the assets of Peacocks as the clothing retailer attempts to overcome its severe financial difficulties.

Peacocks is £600 million in debt and the jobs of 11,000 staff are in jeopardy.

Joint Administrator and Restructuring partner at KPMG, Chris Laverty, has confirmed that “huge interest from potential acquirers of Peacocks” has been received since its appointment as administrators last week - over 100 enquiries so far.

Bonmarché, formerly a part of the Peacocks Group, was sold earlier this week, but this deal means the loss of over 1,000 staff and over 150 stores.

KPMG has set a deadline of Monday 30 January 2012 for potential buyers to make their bids for Peacocks.

Peacocks’ difficulties have arisen despite the massive success of limited-edition collections such as that fronted by Daisy Lowe in 2010 (pictured).